Startup Atlas E-Mobility Group on Thursday introduced plans to launch what it claims would be the first EV designed and engineered in Africa.
Headquartered in London, however with improvement and manufacturing services in Morocco, Atlas goals to start out producing autos in 2026, initially for Africa, Europe, and the Center East, with a wider launch in 2027.
“We really feel strongly that Africa is being ignored by corporations within the EV transition,” Atlas co-founder and CEO Mohammed Yehya El Bakkali mentioned in an announcement. “Atlas will create a automobile that delivers enterprise, environmental, and social worth to Africa and past.”
Atlas E-Mobility Group CEO Mohammed Yehya El-Bakkali (left) and CTO Mohammed Hicham Senhaji Hannoun
Atlas plans to make use of a platform from an present automaker “to create a superior-engineered, reasonably priced, all-electric automobile impressed by Moroccan design and identification,” in accordance with an organization press launch. Will probably be an Anglo-Moroccan endeavor, combining “British automotive industrialization experience, disruptive Moroccan know-how, and confirmed manufacturing functionality,” the discharge mentioned.
Transportation at the moment makes up 10% of Africa’s greenhouse gasoline emissions, however that is anticipated to develop because the automobile inhabitants, notably in sub-Saharan Africa, multiplies because of elevated urbanization and rising incomes, in accordance with McKinsey & Firm evaluation. Policymakers should not assume that lots of these new autos shall be EVs.
“On condition that 40 % of all globally exported used autos find yourself in Africa, the continent runs the danger of changing into a dumping floor for used ICE autos whereas the remainder of the world transitions to an electrical transport future,” the report famous.
2014 Subaru Forester XT convoy on tour in South Africa
“Merely creating an all-electric automobile by itself won’t show adequate,” Atlas co-founder and CTO Mohammed Hicham Senhaji mentioned in an announcement. “That’s the reason Atlas doesn’t simply want to merely produces EVs—we’re decided to go additional and be a part of an answer that delivers sustainable financial and environmental advantages to Africa and past.”
Such an answer would possibly embody fast deployment of renewable vitality in Africa, the place among the filthiest fuels are delivered for autos. Making the most of lax laws, international merchants have imported fuels too soiled to be bought elsewhere, a coverage some African nations have pushed again in opposition to.
The environmental, in addition to economical and geopolitical, advantages of diminished oil demand have led different nations not historically identified for automotive manufacturing to pursue EVs. Saudi Arabia launched an EV model with Foxconn final 12 months, has invested in Lucid, and would be the house of a future Lucid plant.