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Wednesday, February 21, 2024

Jon Batiste shares new single in collaboration with COKE STUDIO™

Jon Batiste has teamed up with Coca-Cola and shared the brand new monitor ‘Be Who You Are (Actual Magic)’ – launching the second season of COKE STUDIO. Test it out under.

The tune marks the primary authentic monitor to be launched by COKE STUDIO, and kicks off the second season of its international music platform — designed to unite rising new expertise from throughout the globe.

Written by Grammy-winning American songwriter Jon Batiste, the monitor celebrates those that keep true to their genuine selves, and spreads the message that after we settle for each other’s variations, “actual magic” can occur. It additionally options appearances from breakout Ok-pop lady group NewJeans, Ivor Novello-nominated singer-songwriter Cat Burns, eclectic Atlanta-born rapper J.I.D and Latin Grammy-winning pop star, Camilo.

“I’m proud to accomplice with Coke to share a message of encouragement and humanity with the world by means of my music,” Batiste mentioned of the collaboration. “That is such a non-traditional, revolutionary strategy we’ve taken, and it felt very natural for me to only do my World Music Radio factor.

“After I wrote ‘Be Who You Are (Actual Magic)’ I used to be impressed to create an anthem that captures the Actual Magic that occurs after we come collectively as our genuine selves,” he continued. “We actually had a variety of enjoyable and I hope individuals in every single place really feel the vibe.”

First rising in 2008, COKE STUDIO underwent a worldwide relaunch final 12 months. Now with its 2023 version, the model teases that the platform might be “larger and bolder” than ever earlier than. It additionally confirms that extra artist collaborations and Coca-Cola-exclusive songs are on the horizon, in addition to quite a few dwell performances.

Kicking off in the present day (Could 31) and working up till September, the model can also be set to launch its first augmented actuality document retailer on its digital hub. Impressed by the music video for ‘Be Who You Are (Actual Magic)’, the hub will function immersive video games, backstage content material and unique prizes. Discover out extra about COKE STUDIO right here.

“Our objective for this program is to at all times be music-driven and fan-first by bringing distinctive music and music experiences to the forefront,” defined Joshua Burke, World Head of Music & Tradition Advertising and marketing at Coca-Cola.

“This 12 months, we’ve labored with a various mixture of amazingly gifted artists from all around the world, bringing them collectively to create authentic music that we hope will transcend borders and excite music followers with one thing new.”

 Jon Batiste performs during 2023 New Orleans Jazz & Heritage Festival
Jon Batiste performing dwell in 2023. CREDIT: Erika Goldring/Getty Photos

Earlier this 12 months, Jon Batiste joined forces with Lana Del Rey for her monitor ‘Sweet Necklace’. Taken from her ninth studio LP ‘Did You Know That There’s A Tunnel Underneath Ocean Blvd’, the pop star later launched a 10-minute music video for the tune, which noticed the ‘Video Video games’ singer tackle the position of quite a few Hollywood starlets all through historical past.

Batiste launched his newest album ‘We Are’ again in 2021. The LP marked his sixth studio album and earned the musician Grammys for Greatest American Roots Efficiency and Greatest American Roots Music — each for the monitor ‘Cry’.

Whereas they function on the tune, this isn’t the primary time that NewJeans have revealed a monitor made in collaboration with Coca-Cola. Again in April, the Ok-pop stars had been named as ambassadors for the corporate, and shared their bubbly single ‘Zero’ in celebration of the partnership.

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